People often say artificial intelligence (AI) isn't going to put anyone out of a job any time soon. But they're wrong. Unless you work out how to incorporate AI into your workflow today, tomorrow ...

Respondents to PRWeek's latest poll say PR majors should continue to take advanced writing courses, despite a shift in professional job duties. More than eight in 10 respondents to PRWeek’s poll on ...

April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations. Once a futuristic and aspirational idea, today artificial ...

In this week’s column, we will take a different approach to our usual mode of answering readers’ questions related to public relations. This is because everywhere I go, people ask me about the ...

PR is critical for startups. The profession is always been one part relationship manager, one part storyteller — a sales and marketing gig rolled into one. But with billions being poured into ...

After writing two books, a few hundred thousand tweets and far too many blog posts, I’ve found the following tips can revitalize even the most tired publicist’s writing style…if adhered to. So do the ...

While we have tackled the subject many times, we still get a lot of inquiries from readers on how they can improve their writing. This highlights the importance of good writing skills in the modern ...

I worked in public relations for more than a decade before becoming a novelist. I'd set my alarm for 4:30 a.m. and write fiction and essays before I went into the office and cranked out press releases ...

Writing and editing copy is a key responsibility for PR and communications professionals, and even the best writers should be continually honing their skills. To create clear and concise copy that ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...