PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. With the widespread adoption of AI, machine learning, and ...

It’s a classic statement that no craftsman can do their job without the proper tools, and this applies to the world of PR as well. Whether you’re having trouble creating effective PR content for ...

Opinions expressed by Entrepreneur contributors are their own. Social media, content marketing and paid media are powerful tools that can drive the success of public relations (PR) efforts. With a ...

A new kind of AI is empowering PR tools to perform complex tasks by themselves, eliminating many of the skills barriers that held back professionals from achieving the full potential of data-driven PR ...

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a ...

The new free tier provides a limited-access gateway to the extensive PRToolFinder database, allowing users to explore the full list of over 200 PR tools organized across 29 categories with convenient ...

PR measurement, also called PR analytics, involves measuring and evaluating the effectiveness of your organization’s public relations campaigns. It’s a broad category that might include data such as ...

Public relations can make or break a tech company. These five free resources can help you get a leg up on the competition. Dave Rosenberg has more than 15 years of technology and marketing experience ...