PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand ...
Once you’re ready to get the word out about your new company, product, or service, how do you find the right PR shop to help you do it? Very early stage companies, or those that are bootstrapped, ...
Muck Rack's State of PR Measurement surveyed 500+ PR professionals about how they measured success in 2021 and their plans for 2022 NEW YORK--(BUSINESS WIRE)--PR pros plan to expand on the metrics ...
When asked to predict 2025 trends for the public relations industry, San Diego PR veteran Joice Truban Curry says to watch for how social media influencers and artificial intelligence will shape PR ...
For many consumer brands, the holiday season can make or break yearly revenue targets. One of the most cost-effective ways to help boost sales is to drive awareness with editorial placements in ...
Last week my former Associated Press client Tori Ekstrand invited me to speak at the School of Journalism & Mass Communication at the University of North Carolina at Chapel Hill. After a two–hour snow ...
For years, I’ve been saying that public relations practitioners should make the best search engine optimization professionals. In fact, I even wrote about it 10 years ago. Little has changed since ...
A common refrain from agency leaders is that the quality of candidates coming out of university programs does not meet the needs of the modern PR firm. A common refrain from communications agency ...
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