Opinions expressed by Entrepreneur contributors are their own. For most businesses, the new year is a time for assessment, goal setting and strategic planning. When it comes to PR, this is the time to ...

When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are other ...

It’s a good idea to start thinking about PR right from the early stages of your business as the practice is all about improving your reputation and increasing trust in your product, brand or service.

When disaster strikes, people often panic and forget logic and common sense. They make rash, impulsive decisions that have long-lasting negative consequences because they act in haste after failing to ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

Browse the websites of almost any PR consultancy and you're bound to see that it's not quite as up to date as it should be. Ask a PR professional the last time they spoke at an industry event, or ...

Every business’s worst nightmare is the dreaded “PR crisis.” In the age of viral social media posts and the 24-hour news cycle, poor publicity may seem all but inevitable. If and when it does happen ...

Think of your company’s name and reputation as an elite athlete. It has to be in constant training to stay in the media. You can’t just pitch up once a year at the racetrack and expect to win the race ...