The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

Keen to tell the world about their existence, young biotechnology companies often rush into their own brand of public relations (PR) with little thought—with potentially detrimental consequences.

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...