Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio has been working with various call ...

Discover the five competitor signals that tend to appear before performance drops — and what actions to take when you spot ...

Search marketing agencies that cater to local SMBs are often faced with some issues that are quite unique to these kinds of clients. They’re small businesses with small budgets. They have expectations ...

GIBRALTAR, United Kingdom, May 14, 2026 (GLOBE NEWSWIRE) -- switch.monster has introduced a free call tracking and marketing attribution platform built to help businesses connect digital campaign ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...

I think most search marketers would agree that paid search is not a “set it and forget” advertising medium. But you might be surprised at how many advertisers effectively do just that, casually ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

Clicks, impressions and website traffic can show how people arrive on a site, but they do not always show which campaigns generate valuable phone leads. helps businesses look beyond call volume by ...