Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How to track and measure PPC campaigns Editor’s Note: PPC tracking helps you analyze how users interact with your ads, ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...

I think most search marketers would agree that paid search is not a “set it and forget” advertising medium. But you might be surprised at how many advertisers effectively do just that, casually ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...