Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news ...

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...

Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular marketing channel, PPC has several ...

As someone who primarily engaged in SEO and content writing for small businesses, I didn’t really care about PPC advertising. Maybe because of people like me, only 45% of small businesses invest in ...

Learn about the pros and cons of content marketing and PPC, and find out which could be a better investment of your time and marketing investment. On the other hand, PPC can immediately get you on top ...