As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the fun stops ...

Why does my HVAC business need SEO and PPC? We, as contractors, hear these terms thrown around all the time, but what do they really mean? What do they accomplish? Why do I need them? Can I do one or ...

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...

Lead generation has three undeniable truths: Nearly every lead gen brand that approaches my agency struggles with driving the right leads. Despite digital marketing’s constant evolution over the past ...

In an era where Google is increasingly powered by AI – from generative search results to automated bidding – your data is no longer just support, it’s the engine. To win today, you must think bigger: ...

Leads from PPC have you questioning the value of your investment? Recently Search Engine Journal columnist Brooke Osmundson wrote an outstanding tutorial 5 Common Reasons PPC Leads May Not be ...

B2B and B2C companies have come to more closely resemble one another in the past several years. As a result of that mirroring process, the marketing strategies they use have also grown closer together ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Matthew Umbro reminds marketers to keep track of leads and always review PPC campaigns. He provides tips on the process. While the advice seems obvious, too often leads go into the clients' sales ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Comparator website Simply Business (SB) enables businesses to compare, buy and manage business insurance and offers landlord insurance and invoice finance quotes, serving companies with up to 20 ...

A prospect has clicked on your GoogleAd or organically found you through a search engine, what happens next? Only 3% of web visitors fill out a form, so what about the other 97%? This white paper ...