One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing. Both SEO and PPC are essential components of ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance expectations for marketing leaders. Figuring out how to divide your budget between ...