Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Tomorrow, Thursday June 18 at 1 PM Eastern, Search Marketing Now hosts a webcast “Choosing a PPC Campaign Management Application: 20 Questions You’ll Need to Ask.” Speaker David Rodnitzky has come up ...

Google Ads launches "Solutions," offering customizable automation for simplified campaign management, empowering advertisers of all skill levels. Google Ads introduces "Solutions" for simplified ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of ...