From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Managing your AdWords campaigns can be a daunting task, and many nonprofits just don't have the resources to outsource the day-to-day campaign management. Totally lost? Here are some tips to help make ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Marketeam.ai announces the launch of its most recent AI marketing agent - 'Daniel,' the world's first autonomous PPC & Campaign-Management Agent, designed to ingest real-time performance data, track ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

From ego-bidding, to failing to separate content from search, to not developing multiple landing pages, Laycock offers an explanation of what each mistake is, why it's detrimental to a PPC campaign, ...