Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions. Are your PPC campaigns delivering the results you need? AI can help—but ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.