Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” ...

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

I have been working in marketing for over twenty years. I’m sure you’ve noticed too, that recently, Pay Per Click (PPC) marketing has gone from being virtually non-existent to being one of the largest ...

You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an ...

Ladies and gentlemen, it’s time to go negative. (And, no, I’m not referring to this year’s presidential race). I’m talking about negative keywords: those words and phrases that are essential to ...

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...

PPC doesn’t follow the rules other types of advertising have in place. See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those ...

This is a question many businesses ask. Regardless of whether you are starting out with PPC, launching a new strategy, or reevaluating your approach, ensuring you are investing properly is essential.

This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to ...