The new Bid & Budget Management algorithms run continuously, throughout the day, on every single campaign and ad group. Acquisio's 30 minute update cycles mean that, on average, the product makes ...

Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large ...

It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

Professional-looking reports, the ability to work across multiple search engines, and quick optimization of campaign results are some benefits small-to-midsize companies can gain from Acquisio's new ...

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more ...

The fourth quarter is “the most wonderful time of the year” for many retailers, and managing paid search programs well through this period requires particular attention to detail. Let’s take a look at ...

When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car’s engine, PPC management needs regular tune-ups and maintenance in order to perform ...

In a Google Groups thread, AdWordsPro Sarah has asked us what our favorite bid management tools are. There are a two different tools represented thus far, and it's interesting to see what you've got ...

After being challenged to manually manage more than $7,000 for ad spend in one day, while maintaining somewhat strict average CPC and CPA goals, James Zolman suggests looking into automated PPC bid ...