Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract. With so many PPC agencies claiming to be experts, how do you separate true ...

With companies working hard to keep ahead of the competition, Pay-Per-Click advertising is one of the most effective techniques. It is an established tactic that helps companies attain quantifiable ...

In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools ...

There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing ...

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can result in new leads, customers and ...

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Google announced the launch of curation, allowing agencies to simplify how they discover and buy their ideal ad inventory. Google Ad Manager can handle all billing, helping simplify agency operations.