First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...