If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is ...

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

Figure Media has launched its Generative Engine Optimization (GEO) service, enabling brands to gain visibility in AI-generated search results ...

Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Unless you are deeply rooted in the inner workings of internet search engine rankings, you may not know that organic search exists and differs from other search engine results. Take heart. You belong ...

DuckDuckGo, a privacy-focused search engine, has often been misunderstood regarding its use of search results from other sources, particularly Bing. To clarify, DuckDuckGo does indeed use results from ...