SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to ...

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...

As a reporter, a primary part of my job is to ask questions. Luckily there are several industry organizations, enterprise network managers and vendors willing to provide their takes on the tough ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.