The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

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Colgate Optic White is expanding its portfolio of oral care offerings. To launch its new Optic White Renewal toothpaste, the brand is partnering with musician Sheryl Crow to help spread the word.

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

Family Dollar is recalling select Colgate toothpaste and mouthwash that were stored outside the products' labeled temperature requirements, according to a notice posted on the Food and Drug ...

The store is recalling six products sold in several states. Family Dollar is a great place to go if you want to save a bit of money, but like any other store, there are sometimes recalls. In this case ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

CHESAPEAKE, Va. — Family Dollar has issued a voluntary recall of several Colgate products, including toothpaste and mouthwash, after they were improperly stored outside of temperature requirements.