When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

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Opinions expressed by Entrepreneur contributors are their own. But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted ...

A myriad books and articles have been written lately about the validity of opt-in lists, which are advantageous both for click-and-mortar and for brick-and-mortar companies. Once you have targeted ...

Dorie Clark is a communication coach, marketing strategist, keynote speaker, and author of several books on leadership and entrepreneurial strategy. According to Clark, growing your opt-in email list ...

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...

Whether your goal is to drive purchasing behavior or just get audiences to engage with you, you should watch out for email marketing mistakes that may be holding you back. Let’s take a look at some ...

Opt-in news reports that during the 2001 holiday season, direct HTML e-mail was the most-used form of opt-in e-mail marketing among advertisers in the US -- 54.2% used direct HTML e-mails to advertise ...