Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Email marketing got its start back in 1978, when the first "mass" email was sent to about 400 email addresses to promote a product. We’ve come a long way since then, with an estimated average of 269 ...

Anti-spam laws and regulations in the U.S. are intended to the public unwanted spam emails. Any person or company that sends emails in connection with their business must be sure to comply with these ...

Opt-in news reports that during the 2001 holiday season, direct HTML e-mail was the most-used form of opt-in e-mail marketing among advertisers in the US -- 54.2% used direct HTML e-mails to advertise ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...