Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

We’re operating in an era of heightened data privacy, where governments around the world are putting new limits in place on how organizations collect and use personal data. These laws have sweeping ...

The potential requirement for B2B customers to opt in to emails is marketers’ biggest concern around new e-privacy regulation, according to the DMA. The survey of 305 marketers found more than a third ...

To create a consistent and compelling brand experience, retailers must ensure that consumers can connect with them at all times, using any device. Short Message Service (SMS) marketing, or text ...

As digital marketers, our goal is to create personalized experiences for customers while respecting their privacy and data. However, with the rise of privacy regulations such as GDPR (General Data ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

The use of email-tracking technology is drawing heightened regulatory scrutiny and has become a growing target of litigation.

A recent and far-reaching decision by the Italian Data Protection Authority (Garante) has significantly altered the rules governing marketing privacy consent in Italy, introducing a potential ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...