Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...

Contributing editor Irene Williams offers insights into the value of email marketing, new sending requirements and a range of email tactics, including graphics, timing, segmentation, personalization ...

As digital marketers, our goal is to create personalized experiences for customers while respecting their privacy and data. However, with the rise of privacy regulations such as GDPR (General Data ...

Email has been a powerful marketing tool for years. With email, you can reach your target audience and make them aware of the products or services you offer. But email is more than just an informative ...

According to the Ascend2 and Dun & Bradstreet NetProspex's report “Email Marketing Trends, B2B Benchmarks for 2015” marketers can leverage the Email marketing channel to engage with customers in ...

(Ad) Email marketing continues to be a powerful and effective tool for businesses of all sizes, with email marketing revenue estimated to reach almost $11 billion worldwide by 2023, according to ...

An entrepreneur’s ability to tailor messages that achieve brand awareness, customer retention, and sales is a skill that must be mastered. In an era where digital touchpoints are abundant and diverse, ...

We’re operating in an era of heightened data privacy, where governments around the world are putting new limits in place on how organizations collect and use personal data. These laws have sweeping ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.