When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Provider of email marketing services NetCreations, Inc., announced today that it has entered into an exclusive agreement with 101communications LLC to build and manage double opt-in lists of business ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

Learn what an email blast is, how it differs from spam, and the best practices for businesses to improve deliverability and conversions..

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Adtegrity.com, a Grand Rapids, Mich.-based Internet advertising services company, announced it has developed new technology for generating and utilizing targeted opt-in email lists. Adtegrity.com said ...