When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

View the full release here: "As tracking and re-targeting become more complex, the opt-in stands out as one of the few moments when a brand can earn a direct relationship - with permission," said ...

Most website publishers are in business to disseminate content. They earn money from selling space on their sites to advertisers. For Snipermail.com, the content isn't very rich and the company isn't ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

This marketing move can help you connect to and attract customers, without the hard sell. For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas ...

An entrepreneur’s ability to tailor messages that achieve brand awareness, customer retention, and sales is a skill that must be mastered. In an era where digital touchpoints are abundant and diverse, ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-cus ...