Plus: a quick guide to the two-step process for opting out.

Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...

Gmail users have been warned they should opt out of a new feature on the platform if they do not want their personal data to be used "to train AI models." In a viral post on social media platform X ...

Optimove is out with this year’s marketing fatigue report. And there is little good news in it for email marketers, although there is some. The good news is that 59% of consumers prefer email as a ...

For Gmail users, there is an automatic opt-in that may allow Google access to your emailed data (think: your personal and work messages, your attachments) “to train AI models,” cybersecurity experts ...