When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Another day, another “feature” turned on in a load-bearing app that you might want to turn off. For Gmail users, there is an automatic opt-in that may allow Google access to your emailed data (think: ...

Optimove is out with this year’s marketing fatigue report. And there is little good news in it for email marketers, although there is some. The good news is that 59% of consumers prefer email as a ...

An entrepreneur’s ability to tailor messages that achieve brand awareness, customer retention, and sales is a skill that must be mastered. In an era where digital touchpoints are abundant and diverse, ...