As consumers increasingly turn to online reviews before making a purchase, more and more businesses are building up their online presence to influence decision-making and bolster marketing efforts.

The voice of the customer—even a single customer—has never been so amplified and influential. That’s largely due to online dialogue about businesses. Digital testimonials have become the new currency ...

When you try a new restaurant or book a hotel, do you consider the online reviews? Do you submit online reviews yourself? Do you pay attention if they are filtered and moderated? Does that impact your ...

From choosing a restaurant for a special dinner to selecting a new part for a car, consumers are heavily influenced by the experiences of their online peers. However, often lurking beneath the surface ...

First, online reviews can make your business look legitimate. Oftentimes, scam or inauthentic businesses do not have many reviews available. If someone stumbles across your website or social media, ...