Subjectivity in survey data cannot be avoided. The simple act of asking a sample of people certain questions, and recording their subjective answers, entails faith that the data will be useful to you.

It seems everyone is interested in big data these days. From social scientists to advertisers, professionals from all walks of life are singing the praises of 21st-century data science. In the social ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Think of any engineered system or product on the market. The decision for that system or product to be operational was made by an engineer. Given the same data, different engineers will make different ...

The world has come to appreciate the importance of data providing hard evidence of what happens over time. Today, data plays a crucial role across nearly every industry. Data analysis has become a ...

The Journal of Sex Research, Vol. 49, No. 2/3, Annual Review of Sex Research (March-June 2012), pp. 264-273 (10 pages) Most conventionally used subjective well-being scales do not include any ...