The musicals on the OTT platforms offer the electric rush that comes with watching live theater--dazzling music, emotional ...

The first weeks of 2026 have arrived with a packed entertainment calendar, and OTT platforms are wasting no time in raising ...

As India’s OTT market becomes increasingly advertising-driven, the lack of a common, independent measurement system has ...

OTT advertising refers to the delivery of video content via the internet, bypassing traditional cable or satellite television. This includes platforms that stream content directly to users’ devices, ...

In an exclusive interview with Moneycontrol, producer Goldie Behl talks about evolving with changing platforms from TV to OTT ...

Overview: AI reduces search time by showing relevant content based on viewing behavior and preferences.Recommendation systems adapt continuously as viewing habi ...

More than 50 television channels in India have surrendered their broadcast licences, reflecting a major shift in how ...

At the Filmfare OTT Awards 2025, legendary filmmaker Ramesh Sippy along with actors Omkar Kapoor and Zahan Kapoor opened up ...

The multi-language crime thriller 4 Girls has been released directly on OTT platforms in five languages—Telugu, Tamil, Hindi, Kannada, and Malayalam. Produced under the Uniquek ...

According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television ...

The Information & Broadcasting Ministry is planning to request Smart TV makers to pre-install Prasar Bharati's OTT platform ...