With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...

Economic uncertainty is having an impact on holiday retail spending forecasts. The NRF 2013 Holiday Consumer Spending Survey suggests that consumer outlays will rise by only 3.9 percent -- a 2% drop ...

Industry Observation: Sports Mega-Events Drive "Experiential Procurement" Hong Kong is reaping significant economic dividends from the "mega-event economy." Following the 2024 Olympics and 2025 ...

The Internet has revolutionized the way shoppers interact with brands and retailers. We browse, shop, compare product features and pricing — and we’re buying more online every year. Naturally, brands ...

YAP, the leading company in O2O commerce platforms, paved the way to utilize their technology in various marketing tools as it commercializes South Korea's first beacons in major stores including ...

SHANGHAI, April 12, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA) ("Dada"), China's leading local on-demand delivery and retail platform, is pleased to announce that JDDJ, the on-demand retail ...

In today's highly fragmented market, one-way advertising's effectiveness is diminishing. Conversely, highly relevant physical mediums effectively enhance brand stickiness. During tournaments, World ...