CPR allows national brands and SMBs to move beyond clicks and impressions when advertising online, and only pay for in-store sales attributed to their ads. Until now, brands with a physical location, ...

Bengaluru, Karnataka, India: Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and ...

With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...

Umbrella’s 3,000+ member agencies can now diversify their solution set and address the evolving marketing needs of local businesses with access to Empyr’s CPR™ (Cost Per Revenue) O2O platform.

Economic uncertainty is having an impact on holiday retail spending forecasts. The NRF 2013 Holiday Consumer Spending Survey suggests that consumer outlays will rise by only 3.9 percent -- a 2% drop ...

To craft an all-rounded and seamless user experience through online and offline channels, Nespresso adopted mobile as its medium of choice to facilitate cross-channel communication with consumers.

So I was at Carrefour Shanghai just yesterday (oh, yes! I still shop at hypermarkets and supermarkets despite being an avid online/mobile user and shopper). And while I was at the payment counter, I ...

The COVID-19 pandemic has driven the usage of e-commerce in China to an all-time high level. While at the same time offline retail is struggling to get footfall back. In the week of April 13, 77% of ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Consumer demand for convenience and restaurateur demand for low-cost marketing should underpin long-term growth ...