Correction: A previous version of this story stated the pilot program found conversion rates increased 123%. Converter rates are the correct metric and they improved by as much 123%. Brands and ...

Location-based advertising doesn’t seem to have reached a mass audience yet, but things may be changing. San Francisco startup Placecast just announced a deal that should bring its location-based ads ...

Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

UK’s O2 followed rival EE in revealing that it is looking into technology to counter the effects of mobile advertising at a network level, which could reportedly include a blanket ban on such services ...

More than one UK network is weighing up whether to offer its customers mobile ad-blocking tools. After EE stepped forward over the weekend, O2 is doing the same through an interview with Business ...

During Plan It Day, both teams discussed a number of ideas with one drawing inspiration from the Haribo ad that used adults with children’s voices for a wider campaign that would also encourage people ...

Unilever, the parent company of Wall’s, is sponsoring the free WiFi service for the month of August. Under the deal, Wall’s will own all the media placements on the WiFi welcome pages in Zone 1 in ...