Kraft Heinz is banking on a new multi-year deal with Google to help it mine consumer data for new product opportunities and more personalized marketing. Speaking at today’s Consumer Analyst Group of ...

Nonprofit-focused accounting software developer Blackbaud Inc. has entered into an agreement with O-Matic Software to market Import-O-Matic, a plug-in that expands the data import capabilities of ...

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.