The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...

Chances are that you've heard of lead nurturing and are even using it, to some degree, within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure that long-term leads and ...

As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

Opinions expressed by Entrepreneur contributors are their own. Every user has their pain point, and they’re looking for products or services that can help them address that pain point. When they ...

One of the most common ways to use a marketing automation system is for lead nurturing. Also called ‘drip marketing’, ‘nurture marketing’ or various other names, this is the art and science of keeping ...

At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile ...

This is a sponsored post from Mutual of Omaha and does not necessarily reflect the views of Silicon Prairie News. Remember what it’s like to start a new job with a new company? It can be overwhelming ...