In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

Prior research on political judgment has been polarized, with one group emphasizing normative models of political inference and the other emphasizing heuristic models of political inference. In ...

The influence to conform to a set of normal standards of behaviour as exerted by a reference group on an individual. Normative social influence is a form of conformity. This frequently generates ...

This is a preview. Log in through your library . Abstract Research has identified the lack of acceptance of a two-child-family norm as the biggest obstacle to achieving replacement-level fertility in ...

Researchers led by Ali Mahmoodi at the University of Freiburg in Germany have characterized brain activity that occurs when we are socially influenced to change our minds. Publishing in PLOS Biology ...

Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January ...

Social Influence generally looks at how Individual thoughts, actions, and feelings are influenced by social groups. It is a major topic in Social Psychology. The studies related to social influence ...

"Normative Power Europe" (NPE) is a concept developed by Ian Manners, a professor of Lund University in Sweden, in 2002 to describe a distinctive way the EU exercises influence in world politics.

Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January ...