ExtremeTech

Google's New Protocol Lets You Shop, Check Out Within Search and Gemini

Payment processors like Stripe and Visa have endorsed the protocol, which was developed in partnership with Shopify, Etsy, ...

Google announces a new protocol to facilitate commerce using AI agents

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...
American Banker

Google unveils new agentic commerce protocol for retailers

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google launches UCP, a new protocol to facilitate selling and shopping in AI era

Google is testing “Direct Offers,” a new Google Ads pilot designed to help retailers connect with shoppers who use AI for ...