Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Cross-functional collaboration in new product development (NPD) refers to the coordinated efforts of multiple organisational units—such as research and development, marketing, sales, operations and ...

Launching a new food or beverage product is complicated, costly, and fraught with seen and unforeseen challenges. And it’s not just about getting the product right, the market is increasingly ...

Nissan Motor Corporation has showcased a range of new and refreshed models it plans to release in global markets in the next two years, as the struggling Japanese automaker looks to get its business ...