Emerging industries are marked by new technologies and ideas in early development stages. Understand their characteristics, barriers, and growth potential.

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

This paper proposes a framework for benchmarking the new product development process of individual companies. The company’s ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the product doesn’t address a strong unmet customer need; or 2) the need is real ...