When you buy through links on our articles, Future and its syndication partners may earn a commission. In a study, scientists used a new way of displaying color imagery to push the boundaries of human ...

Indie folk legend Bon Iver got together with Pantone to create a whole new shade ahead of the 2026 Color of the Year announcement. The color, named fABLE Salmon by the official color decider, comes ...

Pantone is not political, true. But its trend forecasters keep their manicured fingers on the pulse. And in this moment, I’m unable to ignore Ku Klux Klan robes are white, too.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color. When you purchase through links on our site, we may earn an affiliate ...

Pantone’s new AI-powered Palette Generator uses decades of color research to create custom palettes. A test run on New York City’s mayoral candidates reveals how the tool interprets campaign energy.

Five people have experienced what scientists say is a brand-new color dubbed “olo,” thanks to an experiment that involved firing laser pulses into their eyes. The method allowed them to see a vibrant ...

Capturing the cultural zeitgeist and trends for the year ahead is a tricky business. But every year, the Pantone Color Institute chooses a color to do precisely that. And it has settled on a shade of ...

The shade follows predecessors Mocha Mousse, Peach Fuzz, Viva Magenta and Very Peri Pantone named Cloud Dancer, a serene white neutral, as its 2026 Color of the Year The shade symbolizes calm, ...

Woke white women have been melting down over Pantone revealing its annual Color of the Year is a shade of white — with some raging that the choice is tone-deaf and is proof that the “whitewashing of ...

Learn more about these events going on in the area this winter, from a collectible festival to Valentine's Day concerts and more.