A group of influencers (primarily women and mothers) have cropped up on social media to share their lives at compounds within Neom, posting day-in-the-life vlogs that often include dropping their kids ...
Neom is a planned community being built in Saudi Arabia. Construction crews — more than 100,000 men — have already begun work ...
Saudi Arabia has turned to social media to boost the image of its ambitious desert megacity Neom – but the reception so far suggests the PR blitz is failing to convince. The kingdom's crown prince has ...
Expat "mumfluencers" are taking to TikTok to sing the praises of life in Saudi Arabia and to extol the virtues of its new NEOM megacity, filming their idyllic lives spent picnicking by turquoise ...
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