Not everyone wants a full face of makeup every morning. For those who prefer their skin to do most of the talking, the minimal makeup look offers the best of both worlds: a polished, put-together ...

Tara Foley, founder & CEO of clean beauty mecca, Follain, sees this all the time. “Women generally don’t switch up their daily makeup essentials as frequently as they do their skincare,” she says.

If you're trying to transition to a natural makeup routine (hi, clean beauty convert over here), I highly recommend starting with a natural foundation. Here's my thought process: Foundation covers ...