With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and outperforms all competing formats Chemistry is ecstatic about the results of ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Apple Podcasts is adding native video support and dynamic ad tools, letting creators deliver audio and video in one feed as competition intensifies.

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue ...

In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how ...

Video ad spend is on the rise. Video supply, on the other hand: not so much. “Right now, video is mostly launched either in a pre-roll environment or on a social network, so there’s no scalable way to ...

Adyoulike surveyed a total of 1,000 UK adults aged between 18 and 34 and found native advertising works for most of the UK’s under 34 internet population. The report also found that 57% of this age ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

In the rapidly evolving digital landscape, news media companies face the challenge of maintaining profitability while adapting to changing consumer behaviors. As traditional advertising revenues ...