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Whether you’re breaking a sweat from an intense cardio session or from double-fisting a bag of chips and a tub of ice cream during your late-night TV marathon, the right deodorant goes a long way ...

When P&G acquired the all-natural deodorant brand Native in 2017, the startup was but a few years old. Obviously, the conglomerate saw more here than a hip, pricey deodorant for the tree-hugger demo.