BuzzFeed’s primary business model is native advertising or sponsored content. It makes money by selling native ads—posts, video, quizzes and other kinds of content—that match the tone of its editorial ...

Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

5 Ways Native Advertising and Content Marketing fusion drives scale, see visual content marketing tactics explode and the content arms race rage. Example of Native Advertising – inserting relevant ...

We’re being bombarded with news of a new species of content. “Native advertising” is all the rage, intermixing elements of journalism and commercial speech. This Thanksgiving week couldn’t be a more ...

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not ...

Once a year the ad world gathers in Cannes, France, to congratulate itself. Judges at the Lions International Festival of Creativity hand out three Grand Prix awards, 21 Gold Lions, 38 Silver Lions ...

A story about smartphone use in emerging markets appeared on Quartz Wednesday morning. The byline at the top is that of Donald Fitzmaurice, the CEO of Brandtone, who wrote the introduction and the ...

James Cameron is no longer the only creator in Hollywood getting to tell tales of Indigenous struggle, survival and triumph. By Rebecca Sun, Abbey White Hollywood has never had a reluctance to show ...

French native advertising company Adyoulike acquired Content Amp. According to Rude Baguette, the British company was acquired for $2.5 million. Adyoulike appears to be at the same time an advertising ...

New data from Illuminative, the Native women-led social justice organization, and Nielsen‘s Seen on Screen case studies reveals the number of indigenous people in lead roles across TV and streaming ...