Today’s native advertising world, where a publication’s editorial content is paid for by an advertiser to promote their product or service is fraught with challenges threatening the ad industry. Due ...

I can remember eagerly anticipating the weekly advertorials published by ExxonMobil in The Wall Street Journal and The New York Times opinion pages in the 1980s and ’90s. Clearly marked as paid ...

Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Wick, founder and president at ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

In 2016, just 32% of Americans trust the mainstream media—down 8% since last year. By comparison, 78% trust the technology industry. Heck, even 51% of people trust the financial industry. These ...

Go inside one interesting founder-led company each day to find out how its strategy works, and what risk factors it faces. Sign up for 1 Smart Business Story from Inc. on Beehiiv.

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

Buzzfeed's recent progress report demonstrates that native advertising is demanding an impressive premium over display advertising. This is because Buzzfeed and other native ad publishers are ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...