Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

Opinions expressed by Entrepreneur contributors are their own. Native advertising has been receiving plenty of buzz over the past year, even though native ads — a particular type of advertising in ...

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

Native advertising, or ad material designed to look like editorial content, is controversial among publishers and ad professionals alike. Some advertisers love the practice because it draws attention ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

In 2016, just 32% of Americans trust the mainstream media—down 8% since last year. By comparison, 78% trust the technology industry. Heck, even 51% of people trust the financial industry. These ...

Native advertising is a promising alternative to traditional advertising, for both advertisers and news publications. But the practice’s very effectiveness can make it deceptive, endangering ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Rob Fan (left) and Dan Greenberg (right) have taken on the monstrous task of monetizing the Internet. With native advertising software, the duo hopes to create an online world in which advertisers and ...

The Federal Trade Commission is bringing some clarity to publishers’ responsibilities around native advertising with 11 pages of guidelines outlining disclosure requirements. The move from the FTC ...

Publishers taking the role of an ad agency by creating content for marketers should make sure they’re not creating misleading native advertising: The Federal Trade Commission will hold publishers ...