Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along -- a technology that brought the prospect of higher engagement without resorting to shenanigans ...

The following is a guest post from Susan Borst, VP of Mobile at the Interactive Advertising Bureau. What exactly is native advertising? That's a question that simply won't go away despite the fact ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat ...

According to a new survey by Hexagram and Spada to gather input from the key stakeholders most likely to be involved with, and affected by, the rise of native advertising: publishers, brands, and ...

As native advertising accelerates, the terminology lags behind. “Native” as a buzzword now encompasses a wide range of solutions – leading to confusion within the industry. One debate is whether ...

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes “30 under ...

The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, according to a recent report by Hexagram and Spada. Moreover, 16% of ...

If you’re looking for marketing jargon in 2013, look no further than “native advertising.” Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than ...

In 2016, just 32% of Americans trust the mainstream media—down 8% since last year. By comparison, 78% trust the technology industry. Heck, even 51% of people trust the financial industry. These ...