Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional advertising system has ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

This article originally appeared on NAI's blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course ...

Looking to address the increased demands of an ever-growing wireless market, in particular more reliable connectivity that’s easy to manage, Juniper Networks has made several enhancements to its ...

In January 2024, Juniper Networks unveiled “the industry’s first artificial intelligence (AI)-native networking platform”, purpose-built to take advantage of AI to provide end-to-end operator and ...

Advertising is a crucial component of user acquisition and monetisation, and is arguably one of the key factors setting mobile apart from other platforms, allowing games to generate revenue without ...

International game-tech company Yodo1 has now unlocked native ads as a feature on its world-leading game monetisation platform, Managed Ads Services (MAS). The upgrade, which took effect on March 14, ...