Starting with Kepler family GPUs, there is a dedicated H.264 encoder called "NVENC", which offloads all parts of the H264 encoding pipeline. This is supposed to be a step-forward in terms of power, ...

So NVIDIA has yanked CUDA API support for video encoding, and here is a posting confirming it. So from NVIDIAs perspective you'd have to lean on the application developer to switch to the NVENC API.

Content creators, start your engines. Today, Adobe officially rolled out hardware encoding support for Nvidia and AMD GPUs in Premiere Pro, After Effects, and Adobe Media Encoder, letting you lean on ...