Primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on ...

Reimagine the average TV commercial -- with short “gaming” interactive efforts. Can they replace TV commercials or even some daily mobile phone habits? Figure traditional TV viewers probably already ...

Samsung beats Apple in meeting users’ multitasking needs As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling ...

Google’s Gemini now supports split-screen multitasking on Android, allowing the AI to assist users directly inside other apps without switching screens. The post You can now use Gemini without leaving ...