Multitasking may be considered the norm to people who think that it helps them achieve more in less time. In reality though, ...

Reimagine the average TV commercial -- with short “gaming” interactive efforts. Can they replace TV commercials or even some daily mobile phone habits? Figure traditional TV viewers probably already ...

Samsung beats Apple in meeting users’ multitasking needs As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling ...