As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

The multichannel method is going to be a necessary component to a successful marketing strategy in the coming years. Over the past several years, it's become increasingly apparent across all ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...

Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hemal Somaiya ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

NEW YORK -- Industry experts are now stressing that mobile initiatives are most successful as a leveraged aspect of multichannel campaigns. This was the topic of discussion yesterday during part one ...

Opinions expressed by Entrepreneur contributors are their own. The stats are staggering: Nine out of 10 startups fail. But you already knew that. The why, on the other hand, is a lesser-known fact: ...

Being proactive is a big buzz phrase in our industry. But many direct marketers continue to engage in practices that seriously undermine the effectiveness of the contact strategies that, in large part ...